An interactive competition matrix for buyers and sellers of any good or service would improve efficiencies for both. Traditional search engines are weak for goods and services. With a competition matrix, sellers could list their goods or services with unlimited flexible descriptive fields. Standard field sets would form for popular goods and services. Buyers could indicate their prefernces for characteristics of goods or services and see a competitive table of available goods or services matching their criteria. Links to - or direct - commerce would enable simplified access to the selected good or service. With user driven fielding, the system would naturally and organically follow supply and demand into any number of increasingly specific goods and services. System maintenance would be minimal, if any.

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