Media megatrends

Published April 12, 2005

Flat to Down to Way Down:

Music: sales last year were down 21% from their peak in 1999
Television: network TV's audience share has fallen by a third since 1985
Radio: listenership is at a 27-year low
Newspapers: circulation peaked in 1987, and the decline is accelerating
Magazines: total circulation peaked in 2000 and is now back to 1994 levels (but a few premier titles are bucking the trend!)
Books: sales growth is lagging the economy as whole

Up:

Movies: 2004 was another record year, both for theaters and DVDs
Videogames: even in the last year of this generation of consoles, sales hit a new record
Web: online ads will grow 30% this year, breaking $10 billion (5.4% of all advertising)

Exerpt from: The Long Tail
See also: Telecom Watchlist / Industrial Evolution

Labels: Investment, Tech

E-mail this article:

Comments:

Post a Comment

Links to this post:

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

[Back to Top]
Copyright © Dan Von Kohorn, 1999 - 2008. All Rights Reserved.
Article content is licensed under a Creative Commons License except where noted.

Blogarama - The Blog Directory

Important Legal Information: This is a personal web site, reflecting the opinions of its author. It is not a production of my employer, and it is unaffiliated with any NASD broker/dealer. Statements on this site do not represent the views or policies of anyone other than myself. The information on this site is provided for discussion purposes only, and are not investing recommendations. Under no circumstances does this information represent a recommendation to buy or sell securities.